steering clear of the mainstream
since 2001

june 2010

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info opinion

Lost on Purpose

"Rising Wildfires" CDR


Genres: instrumental rock

Lost on Purpose
1444 N. Poinsettia Place
Suite 111
Los Angeles, CA

June 21 - 27 2004

Lost on Purpose is the work of Wil Holland, a lo-fi songwriter from Los Angeles.  He has released a number of homemade CDRs in the past, including an EP and a spiffy album for his old band, Billy Baru.  Looking over his previous songs, it's quite clear that Wil has a strong talent for writing infectious, potent pop tunes.  While his releases do have their duds, they are usually of high quality - if only Lost on Purpose could garner a bit of exposure, Holland could be set.

The best songs on this album are the most straightforwardly infectious ones.  "Are You Ready," for example, combines breathy indie rock vocals with a brooding, moving guitar part - the result is somewhat sparse but still emotional and catchy.  The title-track, on the other hand, is a much more upbeat pop number - it has a cheery "hey hey" chorus and some neat background instrumentation.  The sorrowful "Sheets to the Wind" also impresses; its chugging guitar part is rough at the edges yet still quite beautiful.

Overall, Lost on Purpose's Rising Wildfires is a fine indie pop disc from a budding lo-fi songwriter.  Holland should keep at it - his craft is sure to become even better over time.


Matt Shimmer

[Vitals: 10 tracks, distributed by the artist, released 2003]