steering clear of the mainstream
since 2001

june 2010

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info opinion

Logo Hoax

Self-Titled CD

Strip Maul Records

Genres: hardcore techno, electronica, electronic pop

e-mail the artist

Apr 14 - 20 2003

The electronic scene is constantly being flooded with new material, and the majority of it isn't that original (or good, for that matter.)  But Logo Hoax, well he (Paul Watson) is out to make a difference.  One listen to this, his debut album, should clear out any doubts you may have.

With a style somewhat akin to the likes of Venetian Snares and co., Logo Hoax knows how to please the discriminating electronica junkie.  Right from the opening guitar bit of "What Are You Waving To Me For," you can see you've got a good ride ahead of you.

"Copies of the Master" is a nice, fast-paced mix of beats, melodies and vicious vocals.  "75% Quiet" is a creepy, moody soundscape that is at once atmospheric and accessible.  "Winslow," meanwhile, is the funkiest, most hip-shaking slice of electronic music to emerge in a long while - it's got a set of wicked beats and bass that just won't quit.  "Quiting Patterns" seems a bit weak at first, but is actually a fantastic, powerful track that has a bit in common with the DHR staple.

The use of guitars in many of Logo Hoax's tracks is a very good choice, and it adds depth to pieces like "Deflect, or Destroy" and "Having Said That."  Watson's mixture of electronic elements and pop melodies works magically, and satisfies both your dancing and melodic requirements.  And to top it all off, this album's got some fantastic cover art designed by Paul himself.

All in all, this is a fresh, exciting techno release that is simply essential to any fan of electronic music.


Fun Fact: As if his music wasn't already fantastic enough, Logo Hoax is also an artist!  You can check out some of his material at his wonderfully-designed website at

Matt Shimmer

[Vitals: 14 songs, distributed by the label, released 2001]