Genres: hardcore techno, electronica, electronic pop
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Apr 14 - 20 2003
electronic scene is constantly being flooded with new material, and
the majority of it isn't that original (or good, for that
matter.) But Logo Hoax, well he (Paul Watson) is
out to make a difference. One listen to this, his debut album,
should clear out any doubts you may have.
With a style somewhat akin to the likes of Venetian Snares
and co., Logo Hoax knows how to please the discriminating
electronica junkie. Right from the opening guitar bit of
"What Are You Waving To Me For," you can see you've got a
good ride ahead of you.
"Copies of the Master" is a nice, fast-paced mix of
beats, melodies and vicious vocals. "75% Quiet" is a
creepy, moody soundscape that is at once atmospheric and
accessible. "Winslow," meanwhile, is the funkiest,
most hip-shaking slice of electronic music to emerge in a long while -
it's got a set of wicked beats and bass that just won't quit.
"Quiting Patterns" seems a bit weak at first,
but is actually a fantastic, powerful track that has a bit in common
with the DHR staple.
The use of guitars in many of Logo Hoax's tracks is a very
good choice, and it adds depth to pieces like "Deflect, or
Destroy" and "Having Said That." Watson's
mixture of electronic elements and pop melodies works magically, and
satisfies both your dancing and melodic requirements. And to top it all off,
this album's got some fantastic
cover art designed by Paul himself.
All in all, this is a fresh, exciting techno release that is simply
essential to any fan of electronic music.
Fun Fact: As if his music wasn't
already fantastic enough, Logo Hoax is also an artist!
You can check out some of his material at his wonderfully-designed
website at www.logohoax.com.
14 songs, distributed by the
label, released 2001]