steering clear of the mainstream
since 2001

june 2010

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info opinion

The Gay

"You Know The Rules" CD

Mint Records

Genres: indie pop

Mint Records
PO Box 3613
Vancouver BC
V6B 3Y6 Canada

Mar 8 - 14 2004

The Gay is a Vancouver mega-group, boasting members from several indie pop bands around town, including folks previously involved in The Tennessee Twin and Superconductor.  Their producer, Kurt Dahle, also happens to be a member of The New Pornographers, who have a lot in common with the similarly pop-minded Gay.

You Know The Rules is The Gay's second release and first album, after a three-song EP that came out in 2002.  Of those three songs, two have made this disc, alongside nine new numbers that run the gamut from feisty, indulgent pop to slower, melodic ballads.  For fans of The New Pornographers, as well as other Mint and Endearing bands, this distinctly (and enjoyably) Canadian disc will make for a surefire hit.

As far as individual songs go, there are many standouts here.  "Bed of Tines," for example, is a pure campfire pop tune, even though its melody strays dangerously near to that of The Red Hot Chili Peppers' "Give It Away."  "Lonely," meanwhile, is pure party rock, with a delightful indie pop flare, and "Fishin' Jim" is an absolutely delicious slice of keyboard-infected indie pop.

You Know The Rules will surely draw comparisons to Mass Romantic, but it could be more successful - the inclusion of many slower, less gushing songs adds a very nice balance to the mix.  This disc is a required purchase for connoisseurs of truly infectious pop music.


Matt Shimmer

[Vitals: 11 tracks + one hidden, distributed by the label, released 2003]