steering clear of the mainstream
since 2001

june 2010

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info opinion

Fuji Minx

"Valley of the Paper Dolls" CDR EP

Angel Heart Records

Genres: acoustic pop, "acoustic rock", folk-rock

Feb 28 - Mar 6 2005

Fuji Minx have dubbed their musical style "original sexy alternative acoustic rock," so let's explore this EP with that term in mind.

Original - I've got to hand it to Fuji Minx, their style is pretty unique.  They combine a singer/songwriter ethic with folk and straightforward pop music, coming up with something that hasn't been done too many times before.

Sexy - No.

Alternative - At times, Fuji Minx seems to fit the "alternative" mold to an extent, but this is ultimately closer to an Alanis Morissette sort of "alt" than a modern mainstream "alt rock" vibe, in both a musical and angst-ridden lyrical sense.

Acoustic - Can't complain - these songs are acoustic.  From the hushed percussion to the acoustic guitar, there isn't much else to call it.

Rock - Lines can be blurred at times, but this album seems to favour a pop approach rather than a rock sound.  This is probably a good thing, as most of the previous "acoustic rock" attempts I have heard have been utter travesties.

Altogether, the Valley of the Paper Dolls EP is a catchy, entertaining ride, but it isn't one that will grab your attention or keep you listening for weeks on end.  Fuji Minx may want to consider tightening up their compositions and focusing on readily accessible hooks for future releases.


Matt Shimmer

[Vitals: 9 tracks, distributed by the label, released 2004]