"Freak Out Hard On You" CD
Happy Birthday To Me
Genres: indie pop, pop, sixties revival
PO Box 1035
Panama City, FL
Mar 3 - 9 2003
fun, and deliciously lo-fi, Fablefactory's Freak Out Hard On
You marks the Athens, GA band's first real album since 1999's
heavily-acclaimed American Custard. There was a lot of
pressure on the band to do something good with this album, and the
fact that it took them three long years to accomplish it has really
got fans waiting in anticipation.
But now they've bounced back onto the scene like a three-year-old
jumping onto a mechanical bull, and they've got thirteen irresistibly
catchy nuggets of fuzzy pop to show off. The songs have a strong sixties vibe
to them, although their irresistible melodies make them
accessible to both beat fanatics and indie poppers.
"(Don't Let Me Be) Lonely" is a particularly good tune,
combining a strong 60's beat sound with vocals that recall Canadian
songsmith Joel Plaskett's work. "Chicken Man"
also really reminds me of some nice psychedelic work of that era; the
plodding beat and the minor key melodies work perfectly, and the
lyrics are grin-inducingly silly.
I found the songs weren't catchy right off the bat, though after a
few listens I couldn't help humming along. A fine example is
"Record Store." At first, the fuzz-drenched guitars,
weirdo synths, and pseudo-macho vocals don't quite stick, but after a
few more listens, it just sounds so perfect. "Chopter,"
with it's cheerier, more playful sound, also grew better with multiple
Freak Out Hard On You is a wonderfully fun listen. Its
playful, catchy style will please indie poppers and Nuggets
Fun Fact: The band are from Athens,
GA, which is a major breeding ground for similar indie pop bands,
including members of the now defunct Elephant 6 collective. Of
Montreal, Elf Power, The Great Lakes, Olivia Tremor Control, and
the Mendoza Line all started off in Athens, as did REM,
Pylon, and The B-52s.
13 songs, distributed by the
label, released 2002]