steering clear of the mainstream
since 2001

june 2010

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info opinion


"What's It All About" CD

Avebury Records

Genres: indie pop, pop

artist website

Feb 28 - Mar 6 2005

What's It All About is inoffensive AM-style pop, obviously influenced by the cheery music of the sixties (think The Cyrkle and The Beach Boys).  The results are unwaveringly happy, which makes for good occasional listening - however, in the same vein as Apples In Stereo and Of Montreal, this type of thing can get a bit tiresome after awhile.  As such, Andrew must be saved for sporadic listens; fortunately, this album fits that bill perfectly.  Peppy tunes like "We'll Dream" and "Nevermore" are irresistibly catchy, while slower numbers "Another Way of Life" and "Or, Maybe Not" offer a break from the entourage of happiness.  A cover of an obscure little sixties nugget called "Round Going Round" fits in well - it is undoubtedly the result of Andrew's job as a Polygram archivist.  If anything is wrong with this record, it is its relative homogeneity - there doesn't seem to be much variety among the album's songs.  This isn't a grievous error - as it will help Andrew find his niche - but some listeners may want to see a few other sides of this songwriter.  Either way, however, What's It All About is a pleasant pop romp that will fit in nicely with most pop collections.


Matt Shimmer

[Vitals: 11 tracks, distributed by the band, released 2004]