Springfactory
Self-titled CDR
Series
Two Records
Genre: indie pop, twee
Stockholm, Sweden
Feb 27, 2009 |
These folks know their stuff. Sweden's
Springfactory create unadulterated indie pop songs that will
addict you immediately. With a lush exuberance akin to Norway's
Loch Ness Mouse and earlier brethren The Sea Urchins, they
make these lo-fi gems feel like full out anthems. For example, "No
More" and "Stingy Friday Afternoon" fly by in a haze of clean guitars
and sweet vocal melodies. Meanwhile, record-best "As Winter Gives Way
to Spring" is an unconventional, Softies-esque nugget that's an
absolute delight to behold. I hasten to compare these folks to The
Cardigans, but Springfactory's springy melodies and
adorable vocals have an undeniable similarity to their compatriots.
Fans of twee pop and the Sarah Records scene will be pleased to
discover that the genre is still alive and
kicking with Springfactory. This is the best I've heard from
the superb Series Two label so far.
springfactory's myspace
83%
Matt Shimmer
[Vitals: 10 tracks, distributed by
the
label,
released 2008] |